People send text messages every day to the point that it’s become a norm for them to continuously glance at their cell phones. In return, businesses incorporating text messaging into their marketing campaigns may gain numerous benefits.
But, it’s essential to use the right text message sending system for long-term advantages. Nonetheless, here are ten ways a text message app can help your company thrive.
High Open Rate
Text messages may have a higher open rate than other messaging channels, like email.
Many email messaging portals allow users to delete messages without opening the letter. So, there might be a significant chance your message won’t get across to your target audience. Furthermore, sophisticated security measures might cause your email to directly go to the Spam folder.
Conversely, messaging with a reliable mass text app lets receivers open the message first before they delete it. So, receivers can get an excellent glance at the message before they decide to remove or keep the note.
Many people now have wired nervous systems. So, when their cell phones buzz with a notification, these individuals may have the muscle memory to check the message regardless of its importance.
As a bonus, target markets may read the text message a few minutes after the notification bell rings. On the other hand, an email might stay unread for a few days before your audience reads your message.
Creates Human Interaction
Many individuals like to converse with actual human beings when talking to business representatives. Robots and automated replies may make audiences reconsider their decisions to deal with your organization.
Business representatives manning marketing campaigns with text messaging systems promote real, human interactions with leads and customers. Thus, your staff members can read the tone of a customer if they have an urgent request.
Also, human interactions offer a unique vibe to form individual connections that artificial intelligence (AI) and chatbots can’t adequately provide.
Additionally, many individuals associate texts with personal messages. Thus, you’re forming long-term relationships with your potential clients with the help of a text message system.
Trustworthy text message sending systems may not be a “one-trick pony.” Aim for a mass messaging application that does more than send outbound texts. Consider using a system with:
Shortcodes are compact phone numbers that may tend to be five to six digits long. For example, your customers can order a hamburger by texting the word “BURGER” to 281491.
Voice and text integration
Incorporating different marketing methods might increase opportunities to achieve business growth and success. Use a text message sending system with calling features to give leads and customers flexible options for communication. Aim to use a messaging solution with a predictive dialer to help broaden the reach of your business.
Analytics and report creation
A business texting system with analytics and reports allows businesses to check the direction of their marketing campaigns. Use the data gathered to fine-tune your campaign for a better chance at growth.
Polls allow your company to engage with your leads and customers. For instance, ask your audience about their feedback on the services rendered by your sales agents. Give choices from the start, so your targets don’t have to think about sending lengthy replies.
Personal replies to individual leads and clients generate unique texting experiences for each target audience. Personalized messages using reliable text systems may help create long-term business relationships with target markets.
Stay on Top of the Competition
Marketing clutter might make audiences disregard messages coming from companies. This problem makes it challenging for brands to get noticed by their target markets. But, business text messaging using a dependable system helps your organization move out of the chaos. This marketing technique also helps you stay ahead of competitors.
Research showed that only 21% of brands in the United States leverage Short Message Service (SMS) marketing to communicate with clients. So, your company might find less competition using text messages to connect with leads and customers.
Also, the report states that the customers who receive marketing texts are 49% more likely to remain loyal to the brand than other methods. In comparison, direct mail marketing only promotes an 8% chance for customers to form long-term relationships with companies.
Bring Your Business to the Mobile Revolution
Many individuals can’t leave their homes without their smartphones in their hands or pockets. Now, users spend hours every day, checking messages on social media and email inboxes. Thus, it might seem difficult to resist not opening a notification once it pops up on the screen.
Business heads and managers can use their smartphones to bring their organizations to the mobile space. Now, you or your marketing agents may not need to be in front of a desktop computer for eight hours a day to send marketing messages to targeted leads.
Also, bringing your phone with you means your business is conveniently available for urgent matters. For example, a customer from your tech store has problems with the device they recently bought from your establishment. Since you have your smartphone at the ready, you can quickly reply to them.
But, ensure that you’re using a reliable business messaging app to help your organization become more mobile-responsive than before. As a bonus, you can use your mobile device to communicate with leads and clients from other apps.
You might have a marketing campaign currently at play. But, it doesn’t mean you can’t integrate a text message sending system to your current marketing drive.
For instance, your sales agents are cold calling potential customers. Next, if leads confirm their interests, you can put their contact information on a list. Then, use the texting system to send mass messages to the compiled list of phone numbers.
Many people like it when companies don’t disregard their interests. But, it might be advisable to do follow-up text messages to potential clients after 24 to 48 hours after the initial point of contact. Any time longer than that amount might make the lead think that your business no longer cares about its potential customers.
Near Instant Delivery
Speed is essential in marketing. Failure to act quickly might result in leads going to your competition. Every second counts in trying to gather more leads and customers than other competitors.
Use a business text message system to send marketing content to a target audience with virtually no wait time. Once you hit the Send button, your leads should receive the notification on their devices almost immediately. You might also get a reply within minutes after you send the bulk text.
However, remember that proper content is still crucial in piquing and maintaining interests. Sending a message that says nothing but, “Contact us now to get a one-of-a-kind offer” might not be the best content to put out there.
An Internet Connection Isn’t a Requirement
Mobile devices need to have a stable Internet connection before they can receive email notifications. Albeit there are mass text apps that use the Internet, it’s not a dire need to have the connection to receive texts from leads and clients.
Thus, a text message system helps your business stay on top of queries without waiting hours for replies. Your leads and customers will appreciate the thought of replying quickly. This move creates client motivation to stick to your brand for the long-term.
The speed of your personally-sent messages can help provide better customer service experiences. Stay in touch with client demands using a dependable texting app to help your business grow.
Enhance Internal Communications
A growing business shouldn’t focus too much on gathering sales. The welfare of employees should also play a crucial role in making the company prosper.
Texting using a reliable system helps breed better internal communications. Contact staff members quickly to send and receive important status updates of current projects. You can also send polls to the workforce to receive feedback about the organization’s internal concerns.
Other marketing tools might make your firm spend money that exceeds its budget. Startup enterprises might not have financial resources to pay for expensive marketing campaigns.
Thankfully, text messaging can be a low-cost alternative to costly marketing strategies. Aim to use business texting apps or services that pay per text. So, you only need to pay for the number of texts you need to send instead of shelling out money for a set price.
Add the convenience of using easy-to-use text messaging business solutions, and you may gain excellent value from the system. A messaging app with a simple user interface may cater to a broad range of staff members, including employees that may not have sufficient technical know-how.
Text message marketing might become an invaluable asset for your business. Let the benefits mentioned in this post be your guide to choosing the right text sending system. Don’t waste this chance to engage with potential leads and customers. Use a trustworthy SMS marketing solution to help your organization create multiple opportunities for business growth.