So you have a website? So does everyone else (practically.) What sets yours apart? The content better be amazing, the layout inspiring, and if your social media links glitch – then woe betide you.
We live in an immensely critical and impatient age; (we meaning millennials.) Growing up in the technology-fueled century, people expect the best of the best in an instant. If your page buffers, they move on. Grabby headlines have turned into clickbait, and it has to be good.
How, then, do you step it up and stand out from the rest?
DIY-ing your website is the easiest way to create one. Using platforms like WordPress and Wix, you can create a fully-functioning, good-looking website in a matter of hours. You obviously want to spend a bit more time on it – but for the bare-bones of it, you can do it in one afternoon. But so can anyone else.
You can level up by buying your own domain – this way you own your website, and it doesn’t have to be affiliated with whichever platform you are using. This doesn’t have to be expensive, but the bigger upgrade you make, the bigger the price tag.
Or you can build a website from scratch all on your own. HTML training is easily available if you don’t know how to do it already. The benefit of this direction is that your website will be like no other – it is unique and the perfect fit for your image.
We’ve all seen the data section of our websites – the graphs that show you how many people have visited and where in the world they are. And most people will look at this with interest, nod to themselves, and move on. Because they have no idea what it means or how to use that information for themselves.
You can use your data to give you an insight into what your readers want – judging by the number of views and the location – you can tailor any articles and blogs. You can also see when in the day your readers are more likely to visit your website. There are some different ways in which analysing your website data can be beneficial to you.
This may seem a bit much if you have a blog site or something similar – but a marketing strategy can only improve the flow of traffic coming to your website. You can use email marketing if you are a selling a product, or are a large article company. Look at Medium Digest and Huffington Post – they send daily emails containing content that is individual to each person, this may take more time and programming than you have – so you can stick to bulk emails.
Your marketing campaign might just be utilizing social media. Using Facebook, Twitter, Pinterest and all the other platforms can help you to maximize the reach of your website. This is where clickbait comes in. Marketing doesn’t have to cost you anything but your time.