Business, Design

The Importance of Website Design for Business

Unless you are operating in a completely unchartered industry, chances are your business has a lot of online competition. Website design is essential to ensure that your business not only survives in the oversaturated digital marketplace but thrives. A well-designed website is one of your business’s most valuable assets, and this guide aims to help business owners understand just how vital it is to have a well-designed website. 

1. Search Engine Rankings 

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Search engine optimization is one of the most important aspects of any digital marketing campaign. The aim of search engine optimization is to organically promote a website’s ranking in search engine results. Research has found that a website’s rank has a big effect on the amount of traffic it receives, as well as its sales conversations and how its brand is perceived. For any business to reach those coveted high rankings, their website needs to be optimized for search engines. If a search engine bot cannot crawl a site or understand the site’s architecture, it will automatically be deemed untrustworthy and disqualified from high ranking placement. 

2. A Good First Impression 

Website design does not only involve intricate technical skill but also creative graphic design skills, which is why many businesses choose to employ a digital agency in NY. It is more likely than ever before that your website will be the first interaction a potential customer has with your brand. It is therefore necessary for your site to aesthetically represent your brand image. A well-designed site will create a pleasing experience for the user from the first click. The aesthetic design of a site is not only important for representing strong brand image but also for retaining customers. Research has found that customers make a judgment of a site within 50 seconds of visiting. If the experience is not enjoyable, for example if a site takes longer than three seconds to load, 53% of visitors will click off. 

3. Increased Sales 

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The way that your website is designed can also have a big impact on sales conversions. Sites that are too difficult to navigate will impact sales. The way that your website looks and operates can also impact customer conversations. When a customer purchases a product or service from your site they are inputting sensitive information such as their address and payment information. If your site does not appear trustworthy then it is likely a customer will think twice before submitting their personal information. 

4. Reach Mobile Audiences 

If your site is not well designed then it is likely that you are missing out on a very large potential customer base. Nearly three-quarters of people (72%) primarily use their mobile and tablet devices to search the internet. If your site has not been optimized for mobile then you are inadvertently missing out on potential customers and frustrating or dissuading returning customers from purchasing. 

5. Create a Loyal Customer Base

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When a website esthetically represents a brand, is easy to navigate and is enjoyable to use, a customer is likely to remember the experience. Not only will a well-designed website lead to an increased number of first-time sales, it will also encourage returning customers too.

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