You have been told for years the crafts you create could easily sell for mucho bucks. Being the humble person you are, you assumed the friends and family telling you this were just being their everyday sweet selves.
But the sales you’ve made on your Etsy shop are proof. Customers are making orders around the clock; you hardly have time for anything else! That’s when you decide to take your hobby from side hustle to the next big thing in ecommerce. Or you at least thought you had. Now you’re having second thoughts.
Rise of Self Service Ecommerce
Sites like Etsy are a great place to start selling your products and to get your name out there, but it doesn’t provide you with the same creative freedom an ecommerce site does. Etsy follows a specific digital format, so every seller’s shop looks one and the same. Etsy also advertises products similar to yours, offered by other sellers, on your page! This can cost you a sale if an Etsy shopper spots merchandise similar to yours at a better price.
According to Wired, there are over 30 million products listed on Etsy’s site right now. Sellers “desperate for clicks [will] often price their products so low as to make a real profit an impossible dream.” This isn’t fair to you. You need to build an ecommerce site capable of showing off your wares and elevating your business. How can you be expected to make any sort of profit if your competitors consistently under sell you.
Sites like Shopify offer green entrepreneurs the best ecommerce website builder for ecommerce—say that three times fast!
Sites like Shopify’s grant you creative control over the design of your ecommerce site. Think about the different retail sites you have visited. What annoyed you as a customer? Was the shopping cart difficult to find? Were the pages unnavigable? Were page loading times too long?
Stay Ahead of the Ecommerce Curve
Ecommerce website builders will help you troubleshoot these problems, giving you more time to focus on your product and branding. When “you own your own site, you won’t have to worry about a sudden change in regulations, or having your store shut down and having to start again. In both the back-and the front-end of your site, you’ll have far more search engine optimization (SEO) opportunities as well.” You can track what your visitors are looking at, the bounce rate and which keywords are bringing traffic to your e-store.
Further, no on-page competition means no distractions. Your ecommerce website will only feature your items and stories about your products. By developing a strong branding voice and publishing special content on your site, you’ll keep customers on your page, clicking on links and making purchases.
A professionally curated website is also taken more seriously. How many retail sites have you clicked out of because the site looked spammy? A website with a bounce rate of 70 percent or more is in trouble. High bounce rates typically mean one of two things:
Your website looks outdated, or your offerings are not what the consumer is looking for.
Consumers will leave your site if they do not readily get the results they’re looking for on your website’s landing page. An ecommerce website builder will help you curate your content and keep your landing pages fresh and current. Don’t shortchange your business. Build your website with an ecommerce website builder. Take your business from an ecommerce side hustle to the next big thing.