If you have not yet turned to ecommerce in order to take your business to the next level, then why not? Ecommerce, specifically online marketplaces, have proven in recent years to be the number one place for customers to take their custom to, so why have you not tapped into this? Or, even if you have, can you say that you have truly made the most out of ecommerce and tapped into its full potential?
If not, then make sure to read on for advice on that very matter.
Embrace ecommerce technology
There are a host of different pieces of technology that only help ecommerce to further its claim that it is the best way to shop in the modern day, and if you truly want to make the most out of ecommerce then you simply have to be embracing them.
One such piece of innovative ecommerce tech that you should be embracing is that which promotes cross-functional collaboration and is able to handle different platforms at the same time. For instance, there are pieces of innovative technology for ecommerce out there that are able to handle and even boost online order fulfilment, warehousing integrations and logistics, product photography and creative design all at once. And, when all of these platforms are handled together and all at once, of course, cohesion is found — this means that the ecommerce site that has embraced the tech will not show itself to be a mix and match of different things and instead as a coherent and solid unit. And, looking and feeling professional in such a sense is the best way for an ecommerce site or online marketplace to attract custom.
So, when you embrace ecommerce, make sure you embrace the technology that only makes it better!
Focus on turning window shoppers into customers
When you turn to ecommerce, especially if it is to save the dwindling selling aspect of your business, you’re going to have to focus on one very important thing: the task of turning window shoppers into customers. You see, just like when it comes to real world shops, such as supermarkets and shops on the high street, ecommerce is full of window shoppers. In fact, ecommerce probably attracts more window shoppers than all of the other types of shops out there combined simply because it is so easy for people to boot up their devices, log on to the Internet and have a look around at things that take their fancy without committing to buying them. So, yes, window shopping is rife when it comes to ecommerce, meaning that if you truly wanted to embrace it you’d have to be fully committed to turning your site’s window shoppers into customers of yours.
To improve your customer conversion rates in this way, first of all you’d have to advertise the products that you sell on not only your ecommerce site or online marketplace, but on your other sites, too, such as your business’s website and its social media pages. Something else that you would have to do is offer various deals and discounts in order to entice custom, such as deals that offer one product for half price if a product similar to it is bought. And other things that you would have to be do would involve things like ensuring that your site is fast to use and active at all times and that you are offering free or relatively cheap shipping and delivery on the products that you sell.
Basically, just do everything in your power and everything that you think is necessary in order to entice custom out of all those people that access your ecommerce site just to window shop.
Make sure you embrace cross-selling
When you cross-sell you basically just convince customers that they need a certain item in order to make the most of an item they are already considering to buy or in fact have already bought. Truly, cross-selling is an art, and it is an art that you should seek to master in order to fully make the most out of ecommerce.
When it comes to cross-selling, first of all you should having certain items pop up on the screens of your customers when they dedicate themselves to other items (basically, just put certain items in their bag). You should do this at the checkout stage because this is the moment in which customers will feel more likely to splash their cash as they are already in the process of doing it. But, when having items of yours pop up onto the screens of yours customers, please don’t make it look forced — no, it should always look natural.
If you want to truly keep your business up with the times then you need to be making the absolute most out of ecommerce. And, if that seems like a task that is too difficult for you or anybody else that you employee in your business to do successfully, then simply outsource the task of doing it!