If you are concerned because you just don’t feel as though your business isn’t getting the sales it needs to succeed, then you need to know that you are not alone. So many people are in the same situation that you are in right now, but if you follow this guide then you will soon see that it is easier and faster than ever for you to get the result you need and in a very short space of time.
You are Marketing but Not Selling
A lot of small business owners are busy using social media, and they also tweak their site and catch up over coffee with clients too. This is great, but you have to remember that you still need to push the sale. If you don’t then you may find that you don’t end up generating half as much sales as you could, and this is the last thing that you want. The difference here is that although things like this could lead to sales later on down the line, they are not generating sales directly. The fix here would be for you to make sure that all of your meetings are up to date, and take note of what pitches are leading to sales. If you want to get the best result out of your site then you need to make sure that you are targeting the right people. An ecommerce website design service can help you to do this.
You are Targeting the Wrong Buyer
Reaching out to 300 people may sound very impressive, but you need to make sure that all 300 people are possibly interested in buying your product. If you talk to someone who isn’t a buyer, but they know someone who might be then this may be beneficial, but if you do this then you are marketing and you are not selling. The fix here would be for you to try and review the contact list you have so you can make sure that you are actively prioritising the people who you need. This will help you to establish your sales pipeline and it will also give you the chance to market your business much more efficiently too.
Your Buyer isn’t the Decision Maker
When you whittle down your list to those who have a need for your service, you can then get closer to the sale overall. You need to make sure that the contacts you have are valuable, and that you are going directly to the source where possible. If you have a prospect who is interested in doing business with you, but they are not the decision-maker, then find out what authority they need to go ahead. When you have done this, you can then make sure that you are not investing too much time in something that is not going to get you a sale overall.
There isn’t Any Urgency to Buy
You might connect with an interested prospect and this is great. You may even find that they have the budget to buy, but they have other priorities right now. If you need to close the sale, then you need to make sure that you instil some urgency. You need to make sure that the other person knows the value of what you have to offer and that you are not going to wait forever.
