Sure, there is still a touch of uncertainty in the political sphere (what with Brexit in Europe and Trump in The White House), but the economy has now recovered from the 2007 nuclear fallout that was the housing market crash that saw some of the big boys, who were too big to fail, actually fail. As such, people are now spending money again. They are enjoying themselves. They are going out and enjoying experiences, whether bowling, cinema or restaurants. And that’s where we believe there is a huge gap in the market; Geek Restaurants. As such, we have come up with a few ideas for a nerdy eatery that you may want to run with. We would, if we had the time. So it is up to you to go forth and prosper.
There would be nothing cooler than going into a restaurant and seeing the walls and ceilings and every surface (not used by the cooking or waiting staff) adorned with movie memorabilia; nostalgic stuff that hits us like a gut punch from Arnie’s Terminator. Imagine it, gremlin toys peaking out from under the chairs, Millennium Falcon’s swinging from the ceilings, Mario wallpaper, a Tardis for the entrance way, and a small indoor volleyball area with Wilson’s available to use. It would be amazing. It would be a geek’s haven – and for those who haven’t accepted that they are geeks to finally accept they are geeks as their feet tap wildly in excitement as they look at all the hidden props.
Nothing beats getting creative. The guys who own Atomic Burger and Atomic Pizza have nailed this part of their brand down, because they have crushed it on the menu front. They have pizza’s called stuff like The He-Man, Gambit, Luke Cage and The Mitch Buchannon. That’s how to draw a smile, and that’s how to get people coming back in a desperate attempt to try all of their favourite 80s characters. But don’t just go with character names either. Why not pair the wines on your list with 80s legends. So have a sophisticated white that Audrey Hepburn would have sipped on, or a bottle of vodka that Chuck Norris would have used to brush his teeth with.
This is where you could have some fun. It could be the little things like having a series of old films, or clips from old films, playing on numerous televisions (preferably the old ones that are square, boxy and made of wood vinyl) that are dotted around the place. It could even be that you dedicate a corner of your restaurant or bar to old video games, after all there are definitely places that sell classic video games for a bargain price. Just think how many people would be attracted to your space if they could drink Coke Floats and play on a SNES, or play Zelda on the N64. But don’t stop there for your entertainment. Perhaps you could have the Tron movie score playing, or have your staff wear Ghostbuster uniforms. The choice is endless.