Most businesses understand the importance of being trusted by their customers. When you’re handling someone’s personal and financial information, exuding honesty is a must. Therefore, ecommerce sites need to be trustworthy.
In ecommerce, credibility can be the difference between soaring and crashing. Regardless of what you’re selling, there are almost always other vendors who sell similar products. If customers hear you’re engaged in unscrupulous practices, or providing shoddy customer service, they’ll spend their money somewhere else.
Delivering on Your Promises
Anyone running an ecommerce site needs to pay attention to what they’re telling their customers. You need to provide the product you promised, and you need to be accurate about the smaller aspects of transactions, like shipping.
Offering overnight shipping is a great way to help customers who need what they ordered quickly. But it’s on the business owner to make sure it happens as promised. If you offer expedited delivery and can’t deliver on it time, customers are not likely to return.
If you say something was going to arrive in three days and it hasn’t shown up in a week, customers will think twice before ordering from you again. Avoid undoing all your hard work by making commitments you can’t keep.
An ecommerce site needs to have a portal through which people pay for their orders. Once a person has handed over their payment information, they are trusting the site and its operator to keep that information safe. Most business owners aren’t jeopardizing their livelihood by intentionally using customer’s credit card numbers to go on a spending spree. Then again, many ecommerce vendors are unaware of online vulnerabilities.
Making an ecommerce store on your own can leave you open to attacks unless you have help monitoring it. Fortunately, various ecommerce platform providers have security features and infrastructure built in to their offers to stop potential information thieves. They also offer features and services to help make your store’s appearance more professional, like assistance with branding and logo makers.
Of course, every business owner is going to want people to feel comfortable handing over sensitive information and secure about what they ordered. A successful entrepreneur is someone who takes these sorts of issues into consideration before starting a business.
What they might not think about is how to open a line of communication for less-than-satisfied customers to reach out to them. Getting feedback and receiving it graciously is another way to bolster trust in a brand. Customers who are upset with your business might be won over if they feel they’re being heard. Make it easy for people to reach out to you, whether they’re happy or not, and be proactive in dealing with problems. An angry customer that must wait to hear about a resolution isn’t going to be a convert; an angry customer who has an answer and a solution presented to them in less than a day might give your store another shot.
Most people opening ecommerce sites are not looking to scam people, but a customer doesn’t know if your business is one of the few that is. You may not think it’s a big deal to say three-day shipping when it takes five. For the customer who’s given you their money and is waiting an extra two days, the deal becomes a bit bigger. This is ecommerce sites need to be trustworthy. Being credible means going the extra mile to make sure every customer you have returns and does so happily.