According to Seth Godin, ‘a brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over
How To Be Useful As A Brand
There are many things you could be known for as a brand. Professional, reliable, untrustworthy, expensive, lacking in good customer support, pleasant to do business with – the labels are
Digital Footprints: Is Your Business Leaving a Positive One or a Bad One?
In this day and age, we live in a digital world. You can do just about anything online these days. From ordering groceries and having them delivered straight to your
Is Twitter Popular among Brands and Celebs?
Twitter is a microblogging platform that allows users to create accounts form where they can engage in real-time conversations. Officially launched in 2006, what defines twitter is its strict length
5 Things Customers Expect from Online Stores
Do you run an online store, or are hoping to? Operating an ecommerce business entails more than looking up the best products to sell online from home (though it can
This is How Your Online Presence Is Letting Down Your Business
It is arguable that a company’ online presence is the most critical thing to get right, more important than their physical shops and office, and sometimes even more important than
Why Ecommerce Sites Need to be Trustworthy
Most businesses understand the importance of being trusted by their customers. When you’re handling someone’s personal and financial information, exuding honesty is a must. Therefore, ecommerce sites need to be
Business Branding 101: What, Why and How
Building a brand for your business is possibly one of the most important steps, and can literally be the difference between success and failure. However it’s something that new companies