It has been reported that there are approximately 4.66 billion internet users, and with the majority of transactions now online, it has never been more important for your business to invest in an SEO strategy.
An SEO strategy is fundamental for any online business, to increase visibility in an ever-growing world of search engines and algorithms.
#1 Long term investment
SEO takes time. Unlike paid ads, you will unlikely see the return instantly. However, this does not mean it is not worth investing in.
After implementing the most fundamental practices of SEO, you will see it is one of the smartest investments you will make. When working towards ranking organically, you are competing against thousands of others in the same market as you. This means that your visibility and dominance in the search results are earned.
High rankings can be difficult to obtain in a competitive market, which is why they are so valuable. And if you put in the time and effort with your SEO work, it will be hard to beat and will continue to have high rankings for a long time, as long as you keep up the work.
#2 Organic traffic is valuable
It is estimated that there are approximately 5.6 billion searches on Google every day. This means a significant number of opportunities to put your business at the forefront of those searches without having to pay for ads.
With an SEO strategy, you are more than likely going to put your business on the first couple of pages of the search results, which receive the highest number of impressions and clicks. SEO strategists typically put together a well-researched plan that includes high intent keywords that include the queries your ideal customers are using at different points in their journey.
This means your business has a high chance of driving high converting, organic traffic.
#3 Builds reputation
If your business is continuously showing up in the search results, for both informative and transactional queries, your target audience is going to become familiar with your brand.
The majority of businesses are online, so having a strong brand presence in the search results shows to your customers you are an authority within your industry. So whether the customer is looking to purchase online or conducting research to visit in-store, you build trust.
This is also helpful for users who are not ready to purchase yet. If they are familiar with your brand earlier on in the sales funnel, there is a higher chance of converting them later down the line.
#4 Better user experience
Part of an SEO strategy considers user experience. This is because search engines favour a website that has a mobile-friendly design and is quick to load.
Which is great because who loves a slow-loading website?
So while you update your site to increase your chances of ranking and satisfy the algorithms, you are also helping users to easily navigate your site and in turn, increase trust and conversion rates.
There are many benefits to investing time and energy into a good SEO strategy so that your business can increase visibility in the search results and drive more traffic.