Business, Gaming

The Importance Of Loyalty Programs For Gaming Brands

The gaming industry in terms of online and mobile games are bigger than ever right now, with more and more players signing up to play on a daily and sometimes even an hourly basis. A lot of operators work by attracting players in with good promotions for those depositing for the first time. You often see advertisements that offer players a matched deposit bonus as well as free spins on a game too. The real key though is turning those new customers into ones who hang around for longer.

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The industry itself is rife with competition. There is a rival online or mobile games literally just a few clicks away, and this ultimately means that retaining customers has never been so important. It’s all well and good being able to attract new players with introductory offers and promotions but if they use them and then go elsewhere, you have a problem. This is where loyalty programs and VIP schemes come in.

Players want to feel valued and they want to be rewarded for spending their time and money playing esports games. If customers know that as they play, loyalty points are earned and this can then be used in a variety of ways to collect rewards, be it bonus cash, free plays, free spins or free entry into exclusive tournaments; then they’re a lot more likely to stick around and continue playing. This has been used to great effect by market leaders who often go the extra mile in rewarding loyal players with bonuses.

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What’s also good about a loyalty program is that people are likely to tell others about it. Many will rush to tell their friends about promotional offers that they have seen as a new customer, but they’ll also be telling others about how they’re being rewarded with bonus cash and free plays as an existing player too. This will help to build up the reputation of the online or mobile gaming, which is vital in an industry that is so fierce when it comes to competition.

VIP programs are also extremely important for gaming brands too and go the extra mile here with their own scheme. Their program is tailored to suit an individual’s needs and while it is invitation only, the benefits are staggering. There’s an exclusive VIP welcome bones, incredible high roller offers, surprise VIP rewards, a dedicated VIP account team, unique promotions, limited edition gifts, weekly bonuses, hospitality events and new game previews. Players can claim up to £250 for free and there are no wagering requirements at all.

So it is quite clear as to the importance of having well-structured and appealing loyalty and VIP programs. Established brands will always be offering exclusive prizes, tournaments, invites, gifts and personal attention to those players that are loyal to their brand. These types of rewards and programs have a proven track record of operators being able to show their gratitude and appreciation, and this aspect of the service is only set to improve even more as time goes on.

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