The world is changing rapidly, so no matter how experienced your business may be, or how professional and knowledgeable your staff may be within the specific industry in which your company operates, the lessons never end. There’s always more to learn, and more ways to improve, because the game keeps changing. If you get stuck in your ways, you fall behind. It’s time to adapt.
The online world of business, marketing, communications, media and entertainment can make anybody’s head spin if they think about it too hard. It’s the best opportunity there has ever been to create a successful business, because the interconnected and communicative possibilities are almost endless. A business can now be created and run from a bedroom, if somebody has the skills to do so.
Maybe your business is small, or large; new, or old. Whatever the case, you’ve likely embraced the internet in some form or another, which is why you’re still successful as a company. Very few organisations from very specific industries, perhaps on more of a local level, can survive without the internet in the modern age of digital information.
This doesn’t mean, however, that you’re using the internet to its fullest potential. That doesn’t mean you understand the full capabilities of online marketing, or that you’re even harnessing the power of the virtual market at all beyond a simple website and maybe a few social media profiles lacking in any major traffic. So, what more can you do to understand the internet? Here’s some advice if you want to start keeping up with the very latest trends in the online world, rather than tagging along at the back of the herd. It’s time to be an industry leader.
The ever-evolving and ever-mysterious subject of online marketing is not quite as complex as you might think.
Online marketing is one of the most lucrative methods of promoting a brand or product in the modern age. The internet offers an incredible opportunity for ambitious, clever companies who can spot a gap in the market and understand the ways to manipulate the system to their advantage, over all their competitors. However, the differences between online marketing and traditional methods of using a billboard, newspaper advert or plastered message on a bus can be a blessing for some knowledgeable companies, but a complete mystery to others.
The place to begin is with proper SEO. It’s a term you see thrown around carelessly, but there’s a reason for the popularity of search engine optimisation: it actually works. Of course, it has to be done correctly, and many companies use outdated practices. As mentioned earlier, the technological world is changing continuously and online services are no different. Google constantly changes their algorithms, altering the criteria needed for websites and social media profiles to rank highly on results pages.
Another handy marketing solution is Facebook advertising. Whilst social networks do become old and increasingly redundant over time, Facebook is a network to which you should pay particular attention, because it can offer much more to your business than Twitter or Instagram. That’s not to say either of these networks are not important to achieving some form of success in terms of brand promotion, but Facebook has the added benefit of a huge audience. Nearly 2 billion users means the network includes nearly a third of all humans on the planet. That makes it the best platform that has ever existed for a brand to market itself, because there’s no shortage of potential clients to whom you can target your brand. It’s definitely a route to consider.
The algorithms which decide whether your website ends up on the front page of related search results, or targeted adverts on social networks, require a little understanding. You have to put some thought, planning and replanning into your marketing techniques every time the criteria changes for ranking highly on search engines. Throwing money at it is not the solution…
Proper development and coding of your website and social media profiles is the solution.
In a highly competitive world of constantly growing and rather overcrowded industries, there is very little left which is ‘fair’ about business. Consumers will search for the things they want as quickly as possible, because that’s what the internet is about; speed and ease of access. Think about these two things, because, as with any other customer-targeted marketing in the real world, your success depends on what potential clients want.
In this case, if your website or social media profiles are not easy to use, well laid-out, or simple in terms of delivering information quickly and clearly, then consumers will instantly move to the next company along. Why? Because it’s easy for them to do so. Online stores compete in a different way to physical stores, and you need to ensure that you’re using SEO practices such as responsive web design, so as to match the fierce competition.
People are using a wide array of devices now, so designing your website for one specific size is outdated and off-putting to potential clients. Enlisting the help of a freelance developer such as Toptal could help remedy this, because your company should be focusing on its talents, rather than struggling with a software you don’t quite understand. Getting help from an expert means that your business can channel all its creative ideas through a designer, who can make them a reality. This also ensures that your company website ticks all the boxes needed to get on the front results page and maintain the interest of people once they’re on your website.
In turn, this will improve your company sales and put you well on the way to conquering the online marketplace. Remember, it’s not about understanding the code – it’s about your business delivering the best product or service it can and showcasing its talents on the internet. Your skillset lies in your service, much as a developer’s skillset lies in providing web design services. Ensure you’re using the right people for the right jobs, and your company will start to notice big differences in its success online.
Technological solutions to security and productivity can save you time and money.
Much like all modern technology, online solutions can seem luxurious and expensive on the surface of them, but, when you dig a little deeper, you start to see the ways they can save your business huge amounts of money. Cloud technology is one such example of this. Of course, it’s come a long way in recent years, but the original purpose of Cloud solutions was to provide additional storage space to companies or individuals.
Now, Cloud computing has started to evolve into a massive security benefit for businesses on a global scale. Of course, whatever the size of your company, Cloud computing can be of massive benefit to you. It can massive improve the processing power of some businesses, if you need additional server space to complete complex computer-based calculations and need additional, outsourced storage to prevent an overload. This could improve the speed and productivity of your business operations, growing your success and influence through the power of another online medium.
There are many more benefits than this, however. No matter what the purpose or objective of your company, Cloud technology can improve levels of productivity for all employees at your business, because you’ll no longer have to dedicate huge resources to server rooms, or fill up the valuable time of IT teams with the task of keeping them running. This will, of course, save the money huge amounts in terms of costs, as well as ensuring that IT teams can direct their talents to other tasks within the company. A small organisation does not need the expense of maintaining server rooms, and the workers do not need the stress of constantly fixing tiny issues with broken or slightly faulty individual servers.
Lastly, Cloud computing also improves the security of a business’ information and sensitive data. Rather than keeping it in one location on the company premises, and losing all your information should the unthinkable happen, and the building is breached or damaged, you can keep it on a off-base location, to ensure safekeeping. Cloud server companies often have additional security measures to ensure all data is safe, so it is often a more secure option than looking after the data within the company.
Your business may have skills and offer better products or services than its competitors, but the key to success in the modern age is a strong web presence and understanding of online marketing. The world has changed, but that doesn’t mean you can’t adapt. Potential customers are still the same as they ever were; they want a certain good or service from the boldest, or most interesting brand that happens to be offering it. It’s time to use that to your advantage and start making the sales you deserve to be making by becoming a master of the online world.