Times are hard, with many businesses struggling to operate as usual while following coronavirus and Covid-19 restrictions and guidelines. So, if you’re looking for innovative ways to maximise sales and increase profit right now, you’re not alone. Of course, the best course of action will vary from one business to another. But here are just a few suggestions that should help you along the way!
Optimise Your Site for Mobile
It’s all good and well having a quality website, but is it optimised for mobile? Right now, more people are using their smartphones to shop online than ever before. So, you should make sure that your site has a great user experience on mobile too! Collaborating with a good web designer and developer will help you to achieve this.
Collaborate with Influencers
All good businesses know that they need to place their products wherever their target demographic is placing their attention. Nowadays, increasing numbers of people are spending more and more time scrolling through social media. So, it’s a good idea to target your customers here. This goes beyond making your business its own social media profiles on platforms like Facebook, Twitter and Instagram. It also means collaborating with social media influencers like those at unrulyagency.com. If you’re not familiar with the concept of influencers yet, social media influencers are essentially individuals with a large fanbase or following on social media platforms. When they put a post online, it will be viewed by a huge number of their followers. Of course, from a business perspective, this results in mass exposure and a huge increase in brand awareness. Followers are likely to want similar things to what the influencer has and are likely to go on to buy products from you and your site.
Give Your Staff Sales Training
You may think that sales fall down to chance. But when it comes down to it, your staff can massively influence sales. There really is a technique to ensure that a customer trusts you, believes in your product and becomes willing to part with their cash in exchange for it. Sure, products will sometimes sell themselves. If your product is good quality, people may come across it and give it a go of their own accord. But if you want to make more sales, you’re going to have to have sales staff who will play a significant role in securing that profit. IT’s important that you train your staff in the art of making a sale. This can mean forking out training costs, but it will pay itself back before you know it. There are also plenty of free resources out there that your staff could use to improve their sales skills too. Encourage them to be proactive and watch tutorials, read books, browse blogs and more.
There are ways to make sales right now and keep your business afloat. You just have to make the right moves at the right time. Hopefully, some of the above suggestions will work for you and your brand!