Businesses of all kind are pumping more and more money into their websites in order to stand out from all their competitors. This means that it is more important than ever that your company has a strong site that stands out from the crowd. If you have a website which has been around for a number of years and it is starting to look a little old and tired, we are going to be discussing some ways that you can bring your website to life right here.
Identify a Dull Site
The first thing that you need to do is to identify that your site needs a refresh in the first place. Check out some of the sites of your competitors to see how yours compares. There are likely to be some things that you like and some that you don’t which can be transferred to your new site. It is also worth keeping a close eye on your Google Analytics as this will provide you with useful information about the quality of your site.
In-House Development vs Outsourcing
Now that you have decided that your site needs updating, you have to decide whether in-house development or outsourcing is your best course of action. A major pro of having a team at your office is that you can oversee the entire development process and make sure everything is going exactly as you want it to. However, outsourcing web design and development has the advantage of being cheaper and dealing with a firm which directly specialises in this field.
Movement and Animations
Animation and movement options are much better than they ever were before, so you can make your website stand out from the crowd by introducing some of these features. Check out these animation books for some ideas of the animations which may prove popular. Videos are also being included in websites with increasing regularity, so it is worth looking at this option for your site as well.
Pay Attention to Detail
The details of your website are the things that add up to its success. So, you need to make sure that your site has a consistent feel throughout to help boost your brand and give your site a sense of professionalism. Though you want your website to look great, make sure that it doesn’t lose its central purpose, which is likely to be making sales for your business.
One of the most important aspects of your website is to make the copy bold and readable – at least the headlines and key points. At the same time, one of your main aims should be to simplify your site. People are more and more ruthless with their time these days and they are unlikely to spend a great deal of time sifting through your site if they don’t find anything of interest quickly after they make their first contact with it.