One mistake which so many brands make is to not have an email newsletter. For some reason, many view it as spam and therefore a waste of time to spend time creating. Sometimes this can be true, however, if an email newsletter is created properly and implemented strategically, they can deliver outstanding results.
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Email newsletters can be a smart way to periodically convey your brand’s message, send updates to subscribers, and keep engagement up. Given that email gives you unprecedented and instantaneous access to the pockets of your customers, there is no reason why you should be avoiding the sending out of newsletters to your subscribers every so often. It is pretty easy to create a newsletter and it is a simple way to keep your previous customers and subscribers aware of your brand.
Here are five reasons why your brand needs a newsletter:
#1: Newsletters Drive Sales
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Newsletters are one of the easiest forms of email marketing and they can be powerful drivers of sales. According to studies, 44% of email recipients go on to make at least one purchase with the brand sending it each year.
When a subscriber receives your email, you have a unique opportunity to not only provide brand-related updates but to showcase some of your products directly to your consumer and highlight the benefits associated with them. If you do this in an engaging enough way, you can connect the subscriber to the point of sale through a call to action and immediately convert them.
It is therefore quite easy to see just why newsletters are such an effective email marketing method; you are pitching to people who are already somewhat engaged by what you have to say.
#2: Newsletters Can Build Relations
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It’s not all about the sale. Although this is your end-goal, a newsletter does not have to be a mechanism for making an immediate sale and, in fact, it is recommended that you avoid doing this too often. Newsletters work well because they help build relations and brand loyalty between you and the recipients.
Consumers are eager to connect with the companies and brands which they like. If you’ve managed to get somebody to subscribe to your email list, it is likely that they are already interested and want to hear from you. Connecting with your subscribers is simply a matter of being personable, something which is easy to do through email. Email newsletters provide value beyond sales alone.
#3: You Can Boost Social Media Engagement
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Emails which include social media sharing buttons tend to attract a 150% higher clickthrough rate. You are probably aware that the likes of Facebook, Instagram, and Twitter are important for the overall success of your business through social media marketing, however, often, social sharing buttons are not included in email newsletters and marketing.
By not including these, you are missing out on the opportunity for email subscribers who are not already engaging with you on social media to begin doing so. To maximise the effectiveness of social media sharing buttons, send an email newsletter once a month which specifically focuses on your social media pages.
#4: Newsletters Increase Website Traffic
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If you want your subscribers to re-visit your website, you cannot sit by and wait for them to come back out of the blue – you need to do something about it. Email newsletters play a major role in keeping the memory of your brand alive and encouraging past visitors and customers to come back again.
If you want people to visit your website and interact with it, you need to invite and encourage your email subscribers to come back. There are many ways you can do this, from the very simple tactic of including a call to action at the end of your email newsletter to including a coupon code which is only valid for a limited amount of time.
You wouldn’t throw a party and expect people to show up without being invited, so why would you expect your subscribers to organically gravitate back to your website without being encouraged to?
#5: They Are Simple to Make
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Newsletters are one of the simplest forms of email marketing and they are very easy to make. You don’t need a huge marketing team behind you to create an email newsletter which will engage your subscribers.
Your newsletter does not need to be something overly flashy, it simply needs to be interesting and provide your subscribers with a brand-related update, special offer, or reason to come back and visit your website.
Given how important and useful they can be for businesses which deploy them, email newsletters are not given all the credit they deserve when it comes to email marketing. For keeping subscribers engaged and coming back for more, they are an essential tool.