Whether you love him or hate him, you have to admit that President Donald Trump is a pretty successful guy. And he’s certainly been able to communicate effectively to a large number of people! Yet, when you pick up Trump’s famous book The Art of the Deal, you won’t be reading Trump’s words – because Trump didn’t write it. A ghostwriter did.
Trump is a talented guy, and he certainly doesn’t lack for confidence. Yet he knew that the most effective way to communicate to his audience was to turn to an expert in communication. Trump’s art may be the deal, but his ghostwriter’s art was the word, and Trump needed words.
There’s a lesson in there for all of us. Each of us has special talents, but each of us also needs others. If your talent is anything other than “communication,” then you need the help of experts to spread the word about your skills and your business. And to do that, you need to outsource to creative communicators.
Your ideas, explained
Ghostwriters are among the most underappreciated folks in the marketplace, because so few of us actually know we exist. If you have had success in business and want to share a bit of your knowledge, you might try to write a book like Trump did – and, since it’s Trump’s name on the book, you might assume that he wrote it all on his own. Maybe you’d get frustrated as you tried to articulate your ideas. You’re an expert in business, not in writing, and you can’t quite put your finger on why your draft doesn’t sound right to you (or to the publishers you’re trying to sell it to). How come Trump was so good?
He wasn’t, of course – he worked with a ghostwriter. You can, too, by turning to a ghostwriter marketplace like Write Wisdom. It will still be your book, of course, and you’ll be able to communicate exactly what you’re looking for to your ghostwriter. All the ghostwriter does is dress up your ideas in appealing language. Your story (or your advice) is yours, and you just need to get it out there. It’s just like a company outsourcing its logo design or advertising: it doesn’t change the nature of the company, it just makes that company’s message clear to its target audience.
Outsourcing and business
Speaking of outsourcing in business, this is another key place where communications professionals come into play. Just as a ghostwriter can help you tell your story, good communications firms can help your company explain its appeal to potential customers. The principle is the same: nobody is good at everything, and there’s no reason to try (or pretend) to be.
So let your company focus on what it does best, and outsource the rest. Web design, copywriting, advertising, direct sales, and much more can be outsourced to experts who were studying the written word and graphic design when you were studying finance, home construction, or the culinary arts. These experts bring the same passion and expertise to their work as you do to yours – and just as many people might not understand how complicated your industry is, there’s a chance that you might not understand how complicated theirs is.
A lot goes on when our eyes take in a new logo or our ears hear a new radio advertisement. You may not be able to put your finger on why you remember one ad or brand and not another, and you don’t have to – but the experts know what works and why, and that is why you need them.
Like any other field, communications requires expertise. So when you need a logo, an advertisement, a website, or a book, turn to the people who create them for a living, and get exactly what you want.