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As a retail business owner or founder of a unique product line, you want to showcase and amplify your products in the best way, grow your sales, and also keep tabs on your progress. Several eCommerce platforms have emerged in the last few years. Yet, Shopify is still a market leader that offers a trusted platform to launch, grow, and manage retail businesses of all sizes.
What gives it an edge is the cutting-edge free tools offered by the platform. When setting up your business on Shopify, make sure your Shopify development services provider is aware of the benefits of these tools and does an excellent job of integrating them with your online Shopify store. Leveraging them effectively is the key to turning your business into a success!
Make Your Branding Awesome
If you’re creating a new brand or looking to revamp your existing branding, Shopify’s range of branding tools really come in handy and help set your business apart at zero cost. Shopify’s Logo Maker has been used by thousands of businesses to come up with a unique logo design.
The Business Name Generator helps identify an edgy brand name and the Slogan Maker can be used to come up with catchy taglines that speak to the target audience, and reflect the vibe of your brand. Shopify also has a Business Card Maker that helps customize digital business cards, which can also be printed.
Standardize Product Images
Retail businesses in many ways are visual in nature, and having well-cropped and sized images is a must. Shopify’s Image Resizer really comes in handy every time you update your product catalog. It lets you standardize all your images into a square shape, and present them in three sizes based on how quickly you want the site to load. This tool also lets you resize several images at a time.
Access The Best Images
Another cool tool is Burst, which offers a large collection of stock images, a curated resource for retail businesses. If you’re selling branded makeup, for example, you can pick up the best images from Burst’s collection. So make sure your Shopify development services provider integrates it into your backend.
Manage Finances Flawlessly
As a business owner, handling end-to-end finances is a hygiene practice. Shopify’s CPM calculator allows you to calculate the costs of all online ad campaigns and their outcomes.
The Gross Profit Margin calculator helps you keep tabs on whether you’re making profits and the exact margins. Based on the results, you can revise your strategies and business model. The easy-to-use Business Calculator Tools helps you quickly measure the viability of potential loans and go for the best one.
Communicate With Impact
Smart, swift communication with consumers is a key marketing ingredient for retail success. Kit, a marketing automation tool enables you to send out newsletters, post social ads, design marketing campaigns, and implement best practices to grow your customer base. For example, it can communicate with customers who visited the store but did not make a purchase, while also sending out a friendly emailer to first-time customers.
This tool lets you design all your communication and campaign and also monitor their impact on increasing sales. It also offers a lot of tips and insights that help you learn. Do ask your Shopify development services provider to make this tool accessible from the backend, when they develop your online store.
Track Your Traffic
Your store’s preferences section enables you to turn Google Analytics on with ease. This is a priceless tool that lets you know how many visitors are coming to your store, where are they coming from, and the number of unique visitors. This data directly feeds into your marketing strategy, so keep a daily tab on it.
Standardize Retail Communication
There are a number of tools that help you easily set up some core retail processes. These include the Refund Policy Generator, Barcode generator, Discount calculator, and Purchase Order template. These apart, two really useful tools include the gift certificate generator that enables you to create slickly designed gift certificates and the invoice generator that enables cloud-based invoicing for your brand.
Explore The Exchange Marketplace
If you’re looking to own a business but can’t be bothered with starting from scratch, Shopify’s Exchange Marketplace is a great place to start your search for an existing business with potential. Business owners looking to sell their businesses list their details here while also mentioning the asking price, upfront.
Typically, businesses that are allowed to list here already generate about $ 10,000 in monthly revenue. If a store catches your interest, Shopify enables you to communicate with the owner, the potential buyer then makes an offer, and, once the terms and conditions are agreed upon, the secure store transfer happens online. It’s a seamless process, for the most part.
Manage Your Inventory
The Katana Shopify Inventory Management Software is an end-to-end system that empowers you to manage operations smoothly. Instead of putting all these details on several spreadsheets, this cloud-based system helps you make the entire workflow, from purchasing raw materials, deliveries to managing stockrooms, hyper-efficient.
It helps you save time, understand the costs, make quick and smart decisions, and eventually, increase your sales. It also has the functionality to link to platforms like QuickBooks. Discuss this tool thoroughly with your Shopify development services provider, to make sure it is easily accessible.
Create Professional Signages
If you run physical stores, as well, Shopify’s Storefront Sign maker lets you design slick signs with barcodes, instructions, and other signs used to communicate with your customers.
It empowers you to easily design and print the signages, which can then be posted in your shop windows, or any part of the store. This is a great solution for small businesses as most of them end up hand-writing signages without much attention to aesthetics and functionality.
Ready to launch?
The process of launching a new online store on Shopify or revamping an existing one is a pretty intense and personal one for most retail business owners. Make sure you understand all the nuances of this journey before starting off.
Be sure to also partner with a Shopify development services provider who understands your brand and business has a stellar knowledge of the Shopify platform and is able to ensure that all the tools offered by the platform can be made easily accessible to you, at the click of a button.
