Branding isn’t just about coming up with a name and putting a logo on whatever product you sell. It’s about navigating how your customers think and feel about your company.
If you want to try and start taking control of your brand, then it is essential that you take action now. If you don’t, then you may find that things
When running a business from home, it is easy to feel intimidated and worried about your bigger competitors. Big companies have an advantage over smaller ones because of their excellent
As a retail business owner or founder of a unique product line, you want to showcase and amplify your products in the best way, grow your sales, and also keep
According to Seth Godin, ‘a brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over
If a person is the mirror of a soul, then the logo is a representation of the whole essence of your company. You cannot even imagine how important it is:
In today’s visual world, appearance is everything and we are judged on how we represent ourselves. The Logo (an abbreviation of the words Logogram and/ or Logotype , which in