We all have a little bit of geek in us. While some are free to let our geeky flag fly, there are others who subdue their geekery. Some who may even be ashamed to show their geeky side in public. Outside of displaying their prestige hardcover copy of Watchmen alongside their “real” books they might show no signs of geeky inclination whatsoever. This is unfortunate, especially for those of an entrepreneurial bent. In the 2020s technology has encroached on the world of small business to such an extent that virtually every business is now a tech business. As such, your business is more reliant on the geek community than ever.
Whether you outsource your geeks, cultivate your own geeky talent or roll up your sleeves, tug on your Deadpool t-shirt and embrace your own geeky side here are some ways in which a geeky influence can save your business, or at the very least take it to new heights of success, efficiency and profitability…
Giving your website a Facelift
No matter what your business does or whom your target audience may be, your website is still an essential tool for your business. For many it will be their first exposure to your brand. It’s where they’ll go to educate themselves about what you offer and decide whether or not they trust you enough to do business with you.
And if your website still uses the same WordPress theme that you used as a placeholder several years ago, there’s a good chance that your brand isn’t looking its best. A talented web developer can not only help make your website look prettier and more professional, they can redesign its UX (user experience) to make it easier and more intuitive for users, thereby driving up your conversion rates.
Developing a customer-facing mobile app
You’ve likely heard the term “frictionless” used a lot in recent years. Essentially, this means that today’s consumers expect convenience, and anything that stands in the way of them getting access to what they want quickly counts as friction. A mobile app is a great way to deliver your products and services to consumers in a way that’s easy and intuitive for them. What’s more, simply having a presence on the iOS or Android app store can create much-needed exposure for your brand.
Designing software to make operations more efficient
Your customers aren’t the only ones who may experience friction. Trying to customise “one size fits all” software solutions to your specific needs can be a source of friction for your employees and diminish your business’ operational efficiency. And since time is money, his means reduced profits, lower margins and an uncertain future. Getting a geeky software developer to create custom solutions for your business can help you take control of your productivity and your profits.
Finding ways to integrate cool new tech
Finally, unleashing your inner tech geek and staying abreast of cool new tech developments can make your workplace a more efficient and enjoyable place for you and your employees to spend your working days. Everything from super-efficient light bulbs to remote controlled coffee makers can be deployed to help bring out the best in your business.