Any consultant will be able to tell you that in order to be successful you will have to prove that you are indeed knowledgeable in the field. Results matter and potential clients want to know that they can place their trust in you to get them the desired results.
Though, how can you instill confidence? The answer is quite simple – with the help of effective web design. Your online presence is many times the very first interaction your potential clients will have with your consultancy firm. So, to make sure that your website proves that your consulting business is reliable, be sure to implement the following six web design tips.
It is all in the detail
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Your web design should boast first-class design. The main goal is to convince visitors that they can depend on you and if there are mistakes, they can easily jump to the conclusion that you are not an expert in the field. Therefore, do not ignore the finer details. Make sure that your website is 100% error-free and accurate!
Create your very own brand
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You want your web design to communicate how you are a better choice. One way to achieve this is to encapsulate your unique characteristics and expertise that will help you to create your own brand. According to the web design Melbourne agency, Magicdust, one of the principles of good web design is to write a clear, succinct pitch that will convey all this information needed for a strong brand. In addition to including this pitch, you should make sure that there is consistency among your different web design elements to ensure that this identity that you have created are strengthened.
Give yourself credit
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Any certification will highlight to potential clients that they can safely place their trust in you. Therefore, make sure that your web design includes your qualifications so that those who visit your website will be able to find your credentials easily. For example, if you have earned any badges be sure to include it in your website’s footer.
You can also support your credentials by including regular blog posts that you have written yourself. This way you can prove to potential clients that you are indeed informed about the latest industry developments. The secret is that your content should include valuable insights that you can support by referencing different sources.
Take advantage of search engine optimisation (SEO)
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Now that you have created a unique brand for yourself, you need to spread the word. This is where search engine optimisation (SEO) can be very helpful. If your business appears on the very first page of Google’s search engine results, people will draw the conclusion that Google has as a matter of fact approved your firm which will boost its trustworthiness.
Now in order to appear higher up in the search engine results, you will have to optimise your website. For example, search engines do not like web pages that take a long time to load.
Include case studies
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Potential clients should be able to see in their mind’s eye how your consulting services will be able to improve their lives. One of the most effective ways to achieve this is to include a case study or two in your web design. In addition to giving your visitors a better idea of what they can expect, a case study will make your firm appear more credible as they will know that you can in fact deliver real results.
Let your testimonials do the rest
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In addition to including case studies in your web design, it is also a great idea to share reviews and testimonials that you have received. Ultimately any potential client wants to know that you have what it takes to provide a valuable service. As a result Internet users many times consult their network of friends and colleagues to dispel any doubts they might have about your expertise. Therefore, if your web design does not have any links to social media, it is one of the key changes that you need to make to your web design right away. Five-star reviews that former happy clients have shared on your social media pages will inspire others to rest assured that you are a safe choice. This way visitors will see that you can deliver on your promises.
You only have one opportunity to make a memorable first impression. Therefore, take the time to double-check that your web design does showcase you as the expert that you are.
