For entrepreneurs and freelancers across the globe, the internet has opened up a world of possibilities. From getting advice on the best places to start to researching competitors, it has given anyone the access to endless information at the touch of a button. More and more people are using the internet to start their new business or freelance career, but with so many other people out there doing exactly the same thing, you need to be able to make your website stand out from the crowd. So take a look at some of the things you can do to boost the online presence of your new site.
There is nothing more off putting for visitors to a website than not being able to find your way around. Your contact information should be clearly displayed, and you can even create a box that pops up in the corner of the screen that encourages people to get in touch. You should make sure you have a strong internet connection, and you can visit different local ISP vendors to find various packages that are available to up your speeds.
Original Photography and Videography
Too many people still rely on stock imagery and videos which may have been used a thousand times before. It’s a nice idea to use some of your own photographs, or alternatively you could get a professional photographer to take some. Your site should always have some pictures of you on there so people can put a face to the company name. Many companies are now investing in corporate videos and it is a good idea to have one of these on the homepage of your site. You can get your story and company values across in a few minutes and many people are willing to stay and watch a video while they may not read reams and reams of written content.
Bold Content and Design
While detail is important, the homepage of your website should be able to sum up exactly what you do in a few short and bold statements. Often, people spend only a few seconds on each website they visit so yours needs to hold their attention and give them a reason so stay. The colour scheme should also match your intentions, and there has been a recent trend towards bright, bold colours that emphasise the written content on the site.
There are a few tricks that you can use when you are building your site to boost its ranking on search engines. It is worth consulting an SEO specialist to find out the best ways to do this so people are able to organically find your site. You should always keep your site updated with fresh and original content, and you should also share this content on social media platforms to encourage people to keep returning to your site time and time again.
Your site should be easy to navigate with plenty of clear tabs that allow people to find the particular area of the site they are looking for. There should also be plenty of opportunities for them to return to the homepage if they need to.