For many eCommerce stores, social media interaction is key to remaining competitive. People trust what their peers have to say, and while reviews can be beneficial, recommendations from friends and family members work far better. It’s important to make sure that you maximize on your current platforms, and one of the ways that you can do this is by maximizing the interaction levels between your eCommerce store and your customers. Here are some tricks you can use.
Start off your social media posts with questions. But here’s the catch. Make sure that the questions you ask are questions that you actually want answers to. Don’t just ask questions like, “What is your favorite eCommerce store?” These sorts of questions are self-serving, and aren’t going to get the response you want. Instead, make sure that you ask questions that people might want to answer such as, “What is your favorite childhood memory?” or “What’s the one item in your closet that you can’t live without?”
Participate in the Responses
As your customers do begin to respond, make sure that you interact with them. Your customers take time to provide feedback to your questions and your social media posts. So you need to make sure that you reward that. Remember that when you interact, you’re showing that you actually do care about what they have to say, and it also makes it more likely that they will pay attention in the future. You don’t need to get a small business pos software to do this, and you don’t have to be on there all day. Just have someone hop on a couple of times throughout the day to handle the interaction and participate in the conversations.
Incorporate User Ideas
Customers and users are more likely to value businesses and brands that actually value their opinions. And you can combine this with the questions. Ask questions to get ideas for what your customers would like to see. When your customers do respond, take the time to see if the ideas will work. Then, if you can, use their ideas. You can make them part of your marketing campaign and your eCommerce platform. But to make sure that you get the most out of this, give credit to the consumer or customer who gave you the idea. This way, the person feels like you appreciate them, and they won’t be inclined to claim that you stole the idea.
Increasing social media interaction is important because it will increase the return on your investment. You can do this quite simply by being more engaged with your customers on the various social media platforms. Ask them questions. Participate in the responses, and get ideas from them. Once you get those ideas, you can then build on them and incorporate them into your eCommerce store brand. All of this will make it more likely that your customers remain engaged with you and tell their friends and family members about your business.