It’s a known fact that every big business story regularly has a risk-taking factor in it as the most important contributor to success. However, all the other elements are usually neglected, including the careful and detailed planning before the actual risk and the sense of fear and restlessness while waiting for things to unwrap in the end and finding out if all of that was worth the trouble. Of course, taking risks in business is a common and important element but let us not forget the fact that risks don’t always pay off in the end. It is one thing to be nervous about the results of a risky endeavor but completely another thing to dive into something unprepared just because of a hunch. Decisions regarding SEO often include certain risks. However, those risks haven’t been made on the spur of the moment but after collecting a certain amount of background information and potential consequences, both beneficial and damaging, that has been carefully calculated. This leads us to the conclusion that there are some SEO risks worth taking, provided that we prepare ourselves for them.
1. Hiring a non-experienced SEO writer
Maybe this seems like a ridiculous thing to do, but hiring a writer that has no experience in SEO writing whatsoever isn’t so unheard of. Of course, writing for SEO purposes isn’t anything like personal blogging or journalistic writing but a good writer can learn it pretty quickly. The crucial thing is that you provide him with high-quality training. The worst thing that could happen is that you end up with several poorly written texts that do you no good. On the other hand, you could have an excellent SEO writer that no one else noticed.
2. Hiring a social media expert
A social media expert is a relatively new position out there. Unfortunately, many people believe they can call themselves experts in this area just because they are active on their social media accounts. This is much more than that, so you need to be careful when choosing the right person for the job. Otherwise, you could lose a considerate amount of time and money. Still, there are more and more qualified individuals for this job, so just make sure you interview them carefully and thoroughly. If you make the right choice, social media sharing can greatly contribute to the success of your business. By hiring a high profile SEO agency, you’d be killing several birds with one stone, with gaining a social media expert, PPC connoisseur and an SEO wizard, depending on your needs.
3. New website design
Most people shy away from a bigger change when it comes to their website design. As much as a good new web design can have a positive effect on the usability metrics and organic rankings, many people are afraid to explore how to improve SEO benefits through web design because all they think about is how it could confuse search engine bots or lead to a loss of link juice. However, the first thing you need to be aware of is that changing back the design is something that can be easily done if you are not satisfied with the overall results. And just think about the potential advantages: firstly, it can help you build trust with the customers and motivate them to interact with the website content. Secondly, usability metrics will be improved to a great extent, and ultimately, your business will grow much faster. However, some of the things to have in mind are new competitors and market demand if you want to have a detailed calculation of the risk.
4. Improving user experience
This is a pretty grey area, as it isn’t completely clear what actually makes a good user experience. Most experts would say that what usually counts as a smart thing to do is to put reviews on product pages, include video content on them and providing explanations on category pages. In order to move forward on Google search, it will eventually become necessary to optimize the webpage for a high-quality user experience. You will constantly need to keep eye on the metrics, such as bounce rate, time spent on the page etc., as it is of the utmost importance to make significant progress in Google rankings. In this way, you’ll be able to compete with big companies even if you run a small business.
Long story short, when it comes to risk-taking, it’s all about comparing the possible reward and the potential negative effects. If you realize that a possible failure won’t damage your business and won’t hurt you too much financially, and the benefits you could gain if the risk turns out to be successful, there is no need to think too long and to be terrified of taking a shot. Be bold a give it a try!