When you hear the word tech in business, there are a lot of things that spring to mind. Whether it is growth, efficiency, fear, or anything else that you can associate with tech, the thoughts come all the same. But, owning a business requires you to use technology in order to create the best possible company, and that is why those who do own businesses need to stop fearing tech, and learning all the benefits that it could have. In this article, we are going to be exploring some of the ways that tech can help your business, and looking at some of the tech help that your business did not know that it needed. If you are interested in finding out more about this, keep reading.
SEO
The first thing that we are going to look at is SEO. You might already be familiar with this term as it is very popular in the marketing industry. SEO can help you to get your business exactly where it needs to be by making sure that the most amount of people are seeing your business, whether this is your website or your social media pages. A lot of companies now employ SEO agencies to help them with their marketing strategy and with great success which is why you should consider doing the same.
When it comes to the world of online marketing, there really isn’t much that SEO can’t do for you. What we mean by this is that the tactics used here make your business website and all of your content more visible which will increase the traffic coming to your site. You will find that there are people who do their own SEO and you can give this a try if you are well versed in tech/the internet, but if you are not, it would be more advisable to hire a professional to help you here.
Social Media
The next thing that you need to consider is social media. Do you have social media accounts set up for your business on all the major platforms? If the answer to this question is no, then you need to get started on this sooner rather than later. Social media is a massive market, and if you are not taking full advantage of all the benefits that this can give you, then you are missing out on a huge opportunity. You need to be fully utilizing platforms such as Facebook, Instagram and Twitter to reap the full benefits of social media.
Make sure that you are not just posting long text posts though because people are going to find this boring. You should be looking to post photos and videos combined with blog posts in order to get the best out of your pages. Keep in mind that those people who are satisfied with your company will share you around and recommend you to their friends, meaning that there is more client potential here. Don’t be afraid to use the tech you have to engage with your audience this way because they want to hear from you.
Antivirus Software
Next up on the list is antivirus software. Most companies already have this installed on all devices in their network to ensure maximum protection, but for those that don’t, this needs to be done sooner rather than later. Antivirus software makes sure that any threat to your device is blocked from entering the network as soon as it is detected and this makes it a lot harder for hackers to gain access to your company. Usually, a hacker will use a virus to infiltrate your computer systems and gain access to your files but when you have one of these handy pieces of software, this is not going to be possible, or at the very least it will detect it so that you can take action against the threat.
Think about how bad it would be for your company if you got a virus and lost all your data to hackers. Clients would no longer trust you to store their information which means you would see a significant reduction in customers for a start, but further than that you would have a hard time rebuilding your defences to ensure that this didn’t happen again. It is always going to be better for your company to take preventive action than to try and pick up the pieces when all is said and done.
The Cloud
Do you use The Cloud in your business? It is often overlooked as something that businesses can consider if they want to, but you might not have any idea just how useful it could be. Using the Cloud allows you to store data and manage it so that everyone who needs access to it for one reason or another can access this. Going even further, it allows you to share and edit documents in real time, meaning that there are not various copies of different documents floating around. Not only does this help when it comes to storing the files of your business, but your efficiency levels are going to thank you for this one as well.
The great thing about the Cloud is that you can access it from anywhere if you have the right password. If you are on the go and you need to check on something for the business, your smartphone can connect to the Cloud, giving you the same access that you would have while you were at your office. There really are so many benefits of using the Cloud, that it seems silly to not even look into it.
Customer Service
How does your customer service run? Do you have an entire call centre of people standing by to provide your customers with the help and support you need? Or, if you are a small business, it could be the case that you have a virtual phone number to make it look as though your business is located somewhere that it is not. It doesn’t matter how people contact your customer service department, the only thing that matters is that they can, and when they do, they are getting the help or advice that they require.
You need to look at the people that you are employing to deal with your customers. They need to have a background in customer service or at least some knowledge of what it entails. There is a lot at stake when your employees talk to your customers because you always run the risk of making things a little bit worse. One of the things that businesses are looking into now is automated customer service handling and only having your customers speak to a human if the issue is complex. This saves your business a lot of time and money because often issues can be solved slightly faster when you use an automated service, which in turn then boosts the amount of people who can be seen to at any given time.
Hire An Expert
As a business owner, one of the best things that you can do is admit when you are out of your comfort zone and hire an expert. By doing this, you know that you are getting the knowledge that you need, but not only this, you know that it is likely going to be correct. You can take your best guess to try and work out all the tech stuff in your business, but this could take you years, and you still might never understand it. At least if you hire someone in the field, they will have the correct experience that they have gained helping other companies to aid you.
Obviously, there are different areas in the tech industry, so it depends on what you need to what kind of professional you should be looking for. You might need someone who specializes in a certain area, or you could benefit from a general IT service that can help with a lot of the things on this list. Do your research before you settle on a company though, because they are going to be responsible for a large portion of your business.
An Exceptional Website
Finally, you are going to need an exceptional website if you are hoping to entice more people. Keep in mind at all times that your website is like a hub into your business, and potential customers are not going to be impressed by something that looks the same as everyone else. You want a professionally designed website that has been built from scratch to look unique and professional. How is this going to help you? Customers find this more appealing, meaning that your conversion rate is likely to be higher as long as you ensure that it is also easy to use and navigate.
We hope that you have found this article helpful, and now have a couple of ideas about the kind of tech help that your business didn’t know it needed. We wish you the best of luck with your company, and hope that you implement these tech solutions soon!
