According to Seth Godin, ‘a brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over
Profit Isn’t A Dirty Word. It’s Essential
A lot of things in the modern world don’t make sense. Why do people obsess over the shape of their bodies while cramming ice cream down their necks? Why do
How To Be Useful As A Brand
There are many things you could be known for as a brand. Professional, reliable, untrustworthy, expensive, lacking in good customer support, pleasant to do business with – the labels are
Bring Your Business to Life Through Great Web Design
Plenty of people may have brilliant business ideas but haven’t quite figured out how to get the most out of them. It’s like writing a story – sometimes a writer
Stand Out In A Crowded World Of Content
Any successful marketing mix needs a good content marketing strategy. From blog content and social media to podcast and video, content is a great way to build trust with existing