Your business should have email marketing if you want to see growth. Keep reading for 5 key reasons why email marketing is important for your business.
A Pew Internet survey found that 92% of adults in America that have the internet use email.
If you’re wondering if email marketing is important — do you want to reach this wide audience of people that use email?
Not understanding the benefits of email marketing may make you delay putting your email marketing strategy together. Continue reading to find out the advantages of email marketing today.
Email Marketing Is Important & Here’s Why
Companies like PieSync help companies integrate their email marketing strategy and other online tech. Many of these companies are your competition and failing to get up to speed is likely costing your business.
1. Get in Touch with Mobile Users
If you’re in a public place and you look around for even less than a minute, you’ll see someone on their mobile device. People are attached to their mobile devices and most have email alerts set to on.
Use email to get in touch with mobile users to convert more people into buyers with promotions and other marketing strategies.
2. Automation
The beauty of email marketing is the ability to automate. You can set up an email marketing series to be as complicated or as simple as you want. You can set it up to be as short or long as you want.
You can segment your lists and have certain emails go out if certain actions are taken and you don’t have to be there for any of it.
3. Personalized Content
Email marketing makes it easy for you to personalize their experience. You can use code to insert their name, you can take a survey to better segment them to send relevant emails and more. For instance, check out these great examples of B2B newsletters for businesses targeting other businesses.
The more personalized that you make a campaign, the better it will convert. While it might take some time to gather information on your target audience, it will be worth it when you’re able to speak right to their pain points and provide them the benefits they want.
4. Easy to Track Metrics
You don’t have to wait a long time to figure out if your email marketing campaign is performing well. After you send an email, you can check right away and see what is happening. Give it a couple of days and you’ve got most of the data you’re going to collect from that specific email send.
5. Return on Investment
It’s not expensive to send an email. As a matter of fact, once you have automation set up, it doesn’t take any time to send your automated emails.
Email broadcasts take a little time but the results are major. With an over $39 return for every dollar invested, email marketing is a must for your business.
Learn More About Email Marketing & Tech
Now you know email marketing is important and it’s time to get into action. You may need to learn a few technical things before you get started.
Visit our blog today to learn more about email marketing as well as the tech you can use to grow your business.
