According to Seth Godin, ‘a brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over
Have you created a logo for your business? Congratulations! Your business is on the right track to having an established brand – but there are many more steps to go.
In today’s visual world, appearance is everything and we are judged on how we represent ourselves. The Logo (an abbreviation of the words Logogram and/ or Logotype , which in