Instagram is something more than a bunch of photos, filters, and captions.Coming to the numbers, Instagram is one of the top ten most-visited websites in the world, with 2.9 billion monthly active users.
Such a gigantic user base makes it one of the much-loved platforms for marketing. You can be sure of one thing- you will get a lot of eyeballs here.
However, you will have a hard time growing your business if you are new to this competitive platform. Nevertheless, you can always give yourself an edge over others amidst fierce competition.
Keep scrolling, and you will get a list of the top 5 Instagram marketing tips to try out!
Switch to a Business Account
Before you begin thinking about Instagram marketing, make sure you have an Instagram Business account.
However, if you have a general account now, it’s easy to switch. Just go to your options and tap on ‘switch to business profile’. Voila!
If you have a business profile, your followers can contact you directly from your Instagram page by clicking the contact icon. It’s as easy as if it was your website!
Nevertheless, you should boost your visibility and social proof for that.
Moreover, you don’t need to use Facebook’s ad tools. You can design and upload Instagram ads without it.
In addition to that, you can get detailed insights on your audience, impressions, and engagement through the native Instagram analytics tool.
Numbers and Figures will Help
Instagram’s native insights have their limitations. For more detailed Instagram statistics, you can employ a third-party Instagram analytics tool.
Moreover, such statistics will allow you to access invaluable data on impressions, engagement, and more.
Also, you will get an overview of your followers’ demographics. It includes their age, gender, and location.
Furthermore, you can get detailed statistics on your posts. You can see which post drives more engagement to boosts visibility by moving with trends.
Finally, you can use them to learn about your audience and engagement trends. The more you understand your audience and engagement trends, the better you can improve upon your content strategy.
Try Sponsored Ads
Sponsored advertisements on Instagram are growing in popularity. Is it your budget that is pulling you back? However, you set up an ad budget beforehand and determine how much you are gonna spend on it!
Thanks to the carousel feature, you can display multiple sponsored ads.Goodbye to the days when your followers could only see what you post. Now, as a marketer, you can reach out to your audience in whole new ways.
Just take care of one thing- Make your ads tailored to your target demographic.Moreover, with sponsored Ads, you can reach a considerably larger audience than before.
However, you cannot always rely on sponsored ads. Take out some time to grow your account by gaining more Instagram followers and boosting engagement.
Do Wonders with Instagram Stories
Want to generate leads? Instagram Stories is your trump card. Even though stories are only viewable for 24 hours, they can do magic.
Your brand is neither wood nor stone. It has a human face. And to display that human face, you can use Instagram stores.
And the most interesting part? You don’t have to worry about Instagram aesthetics here. Just post some behind-the-scene raw pics, and you’re done.
Furthermore, in stories, you can tag other accounts. It becomes important if you have collaborated with a brand or an influencer.
Collaborate with Influencers
Looking for a shortcut to reach out to new clients? Working with Instagram influencers who already have a large following will help.
It is what we call ideological power- people will purchase items based on what they see in the feeds of Instagrammers they follow.
Just find the right person to collaborate with. If everything turns out well, you can get your brand in front of an already curated followers’ pool.
Other than some direct sales you might get, there are even more long-term benefits an influencer campaign might give you.
That is, you will forge long-term brand awareness with an entirely new audience if you collaborate with the influencer.
Final Words
Building a successful Instagram business account is not as easy as getting the pic of your kitten liked by your friends.
You might need something more to get your brand established.
With 90% of Instagram users following at least one business, it’s the best place to grow your brand.
Moreover, reports show that every week, 44 percent of Instagram users’ login to shop. So, don’t shy away from Instagram marketing- everyone does it!