The utilization of online marketplaces is essential to the success of eCommerce business owners. The development and growth in popularity of online shopping have led to a significant increase in competition among retailers, both large and small. As a result, many companies are turning to third-party marketplaces as part of their cloud marketplace strategy to expand their reach while increasing sales through lower prices and more variety.
A recent study found that Amazon alone captured 43% of all U.S. e-commerce sales last year—and with an additional $20 billion invested in its marketplace this year, it’s poised for continued dominance in 2018. Today, we’re going over how you can best utilize your AWS Marketplace!
What is AWS Marketplace
AWS Marketplace is an online store that helps customers find, buy, and immediately start using the software and services on Amazon Web Services (AWS). 3rd party sellers can offer their products for sale on AWS Marketplace, reaching a broad audience of active AWS customers looking for ready-to-use solutions. AWS Marketplace provides a new and convenient way for customers to find, buy, and immediately start using the software and services that run on AWS.
Why Use AWS Marketplace
Development Time
Developing a new marketplace can take months and even years, negotiating with different sellers in an unsecured environment. AWS Marketplace requires no development time at all; everything is ready to go because AWS itself sets up the entire store.
Traffic Control
With a marketplace, customers will have to navigate out of your site to purchase products. At the same time, Amazon handles that process on its own space with its conversion tracking system and increased visibility among buyers-cannot control traffic flow like “on my website.”
Conversion Tracking System (CCTV)
Understanding what customers are searching for on your extensive inventory catalog takes time. In contrast, in the Amazon environment, you will know precisely what people want based on the publicly available information (title, description, reviews). Also, handling customer inquiries and returns is much easier because 3rd party sellers are responsible for that.
Security
When you open your website to other retailers, you are also opening up your website’s security to their system. With AWS Marketplace, there is no need to worry about this as Amazon takes care of all the security for you.
Driving Traffic to Your AWS Marketplace Store
You can do a few things to increase traffic to your store on AWS Marketplace.
SEO for Your Product Pages
The first step is to make sure that your product pages are optimized for search engines. This means including relevant keywords in the title and description of your products and the tags and categories that you assign to them.
In addition, it’s essential to keep your product pages updated with fresh content regularly. You can add blog posts, images, and videos that showcase your products in action.
Finally, take advantage of Amazon’s customer review system by encouraging happy customers to leave positive reviews for your products.
Paid Advertising
Paid advertising is another great way to drive your AWS Marketplace store traffic. Amazon offers several different ad products that you can use to promote your products on its website and in its mobile shopping app.
The most common type of Amazon ad is the Product Display Ad, which allows you to place your product’s image and price next to relevant search results and product detail pages.
You can also use Amazon’s Sponsored Products program to place your products at the top of search results pages for relevant keywords.
And finally, if you have a budget for paid advertising, you can also take advantage of Amazon Marketing Services (AMS), which allows you to place ads on other websites and apps that are part of the Amazon network.
Final Thoughts
By taking advantage of all that AWS Marketplace offers, you can quickly and easily get your products in front of a large audience of potential buyers. And by using some of the tips and tricks we’ve covered here, you can drive even more traffic to your store and increase your sales. Thanks for reading!