If there’s one thing we all want to do as business owners, it’s to continually come up with new ways to spread the word about our company so that we can attract more customers, especially since the pandemic hit in early 2020. It can be difficult to keep up with everyone else’s marketing tactics because there are so many similar businesses around. The internet, on the other hand, might be the most effective tool of all. New York City is said to never sleep, and the internet is no different. When you go online, no matter what time of day it is, you will still find someone else in the same situation as you.
Social media is usually very simple to use; otherwise, it would not be as common as it is. Around 250 billion people use social media at some point in their lives, and Facebook alone has over 1.15 billion users who log in every day to stay current with what their friends and family are up to, as well as connect with other users all over the world. However, for businesses, social media can be a very useful tool for marketing and spreading the word about what they do. As a result, it’s ideal for promoting your business. Here’s why social media is essential for business in 2021.
Social media platforms to utilise for your business
You’re probably already aware of social media’s power and what it can do in a matter of minutes to people’s lives. If you post anything inappropriate, your whole life can be turned upside down. The same is true for social media pages for businesses. Create social media pages for all of the sites, if you haven’t already, and use them to your advantage. Here are few pointers on how to do it:
You can build a business ‘page’ on Facebook, where people can be invited to like your page. They will get updates on what you’re doing and will be able to see everything you share if you do this. Run a Facebook competition and ask people to “like” your page so that your visibility is instantly expanded and you can reach out to more people.
LinkedIn has to be one of the best social media sites for entrepreneurs. It allows you to network with like-minded people while also promoting your business. Did you know that you can advertise on LinkedIn as well? Why not take things a step further and advertise so that your reach is even bigger?
Instagram is a very effective method for connecting with the right target audience. This is achieved by including hashtags with your images and videos and also providing links for people to follow. Because Instagram is such a popular platform and you have milliseconds to capture people’s attention, it’s important to spend time on the content you’re publishing. Using high-quality cameras, drones and editing suites will help your content stand out from the rest. What are drones? Here’s the definition of a drone and they can really help boost your social media game.
Pinterest is yet another incredibly effective social media tool. If a simple post is pinned a few times, it can go from no views to viral in minutes. Remember to think of Pinterest as a search engine, so make sure your post titles and content contain keywords that people can easily find.
What can I do to help my business?
Now that we know how useful each platform can be for your business, let’s look at exactly how you can utilise social media for your business. Don’t forget, content is king, so even with all of these tips, your content needs to be high-quality, interesting, and provide your target audience with something worth stopping for.
Engage with others
Unfortunately, you can’t just post something and expect millions of people to immediately click on it and leave comments. You must interact with your target audience and share useful and interesting content. Commenting on and sharing other people’s posts, photos, videos, and other content will encourage them to visit your profile and see what you have to offer. This applies to all social media platforms, including Facebook, Twitter, Pinterest, Instagram, LinkedIn, Reddit, and many more.
Keywords
Keywords are a perfect way to ensure that people in your target audience can easily find you. Consider what other people would type into a search engine if they were searching for your material, and then use those keywords. Since Pinterest is essentially a glorified search engine, success is dependent on keywords. If anyone likes what you’ve posted on one of your boards, they’ll read it and repin it if they find it useful, or they’ll save it to come back to later. If you’re not sure what keywords to use, consider using a keyword tool to assist you.
Timing
The time of day you post to each social media site will have a significant impact on the amount of engagement you get. Many studies have been conducted to determine what time of day people choose to log in to which site. Find out what time of day to post to each of the social media sites by doing some research on your target audience – Instagram has a great analytics tool for this. It shows you when your audience is most active and therefore, lets you know the best time of the day to post.
Of course, all of this takes a lot of time. Fortunately, there are apps and programmes that can help you organise all of your posts for the day, and you can also decide what time and where you want those items to be posted.
Social media is one of the most effective ways to connect with current and potential clients, so what are you waiting for? Take these suggestions and put them into practise in your business; you’ll see a difference quickly! Applying these tips to your social media content will help boost your reputation and most importantly, bring more customers to your business.