Building a reliable business brand is essential for the success of your company. However, if your target audience doesn’t get to discover your brand, it will be challenging for you to increase your sales and profit margins. Here are the top four innovative techniques to help you build good brand awareness.
1. Make the most out of social media
Social media platforms have evolved as useful tools for entrepreneurs to grow their audiences. Facebook, Instagram, and Twitter are popular social networks that you can leverage to your advantage. With billions of users logging in to their accounts every day, you could use social media posts to attract prospects and convert them into loyal customers. Businesses can create Facebook pages to advertise their brands to larger communities of users. Posting shareable infographics is a good idea since the human brain processes visuals about 60,000 times faster than plain texts.
2. Give your brand a voice and position your products
Consider personifying your brand and creating a unique voice for your business. For example, you may want to ask and answer the following questions. How will your brand impact the world and your customers? Are your products meant for luxury shoppers or everyday consumers? Once you can provide satisfactory responses to the above questions, tailor your brand’s authoritative voice to your audience. You may also want to position your products such that they are visible to your target market.
3. Launch a referral program
Another useful technique to boost your brand awareness is to start a referral program. It involves making your existing customer base your best advocates. About 49% of American consumers say that friends and family constitute their top instruments for building brand awareness. Launching a massive referral program will not only improve your business outreach; it also enhances the reputation of your brand. People tend to trust in products when their friends and family recommend them. Alala, an active wear company, has well understood the power of referral programs, so they give their customers a 20% discount when they refer their friends to the company.
4. Improve your SEO skills
Building organic traffic on your business website can usher your business to the right audiences, and that is possible if you implement search engine optimization tactics across your online channels. Building SEO involves making it easier for search engines like Google and Yahoo to find your brand. Perform keyword analysis and use the right keywords to attract customers searching for your business through the internet. Last but not least, consider listing your business on reputable business directories like Google MY Business. If you own a franchise business, be sure to add your brand to franchise directories to give a firm online visibility.
The more you launch effective brand awareness campaigns, the more your customer landscape will expand. While the concept of brand awareness is broad, it all revolves around adopting strategies that allow you to get more people to notice your business. Therefore, send your message out there to the world using these innovative business promotion tips.