Business

Niche Software For Your Business: Yes or No?

In business, you often have to make a choice between niche software and general software. Niche products are products that are designed and marketed specifically to businesses like yours; they

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Business

Identify Your Target Audience, And Reel Them In

One of the great challenges when opening up a new business is working out who we should be targeting our products to, and how we can reach them in the

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